Film & Identity

The love of homemade

In the age of effortlessly enhancing the value of perfect cuisine, Erstein goes against the standards of the bakery by presenting itself as the brand of true homemade, the one with cakes that are not always good looking but always good.

This film with its tastefully crafted image and humorous tone opens the way to a new brand universe for Erstein.

Go have a look at some behind the scenes:


A contest has been launched on Facebook to win the tactile spatula. This magical utensil, coming to our rescue when our hands are dirty, can be won by spinning a wheel on a website specially designed for the occasion. 

Win your spatula

Socialclub also redesigned the brand’s website, the editorial strategy on social networks and the creation of content for the Alsatian brand.