Made With Madness

MWM teams have a daring mindset, embrace unconventional way of thinking and approach technology with a touch of ‘madness’ leading to new perspectives and innovative ideas. The new brand signature “Made With Madness” was therefore chosen to put this MWM approach forward.

Staying true to its core, MWM brand gains in confidence with a strong new identity and an assertive tone of voice. The new logo symbolizes the human touch as MWM apps offer great experiences for humans, it also embodies a galaxy of apps that the talented team creates.

To counterbalance the mad forms and patterns, the typography Modern Grotesk refers to the idea of stability.

At the heart of identity – a kaleidoscopic pattern representing the balance between madness and creation. Kaleidoscope has a limited number of elements in a limited space and yet allows an unlimited number of combinations, making it a concrete, symbolic illustration of how something new can be created by rearrangement and rethinking of what already existed.

The new brand allows MWM to continue to push boundaries and create human-centric experiences fueled by the touch madness.