Branding & Film
Too coooooool to match
Same profiles, same hooks, same repetitive swipes to go from one profile to another: dating apps all have an air of déjà vu.
Socialclub decided to position Feels as the anti-dating app, aimed at a generation that is too cool to match.Feels
The app’s interface has been completely redesigned to offer a social space where you can let go.
Users’ profiles can be customized with animated stickers and other creative tools. The story-like navigation prefers scrolling to swiping. And to avoid the eternal « hi, wassup », icebreakers are suggested for more spontaneous interactions.
On social networks, Feels will showcase its users by sharing the most creative content they have posted, by adding them to the brand’s crazy graphic universe.