From the sea to save the earth
How not to be the umpteenth fashion brand made from recycled plastic?
Our challenge for Corail was to invent a whole new story in this red ocean of lifestyle companies. Corail is on a mission to save our planet starting from the ocean. Corail’s products are bio-inspired by the oceans to create more sustainable fabrics and more innovative processes. We chose to highlight the innovation and R&D from Corail’s roots to express the brand’s new strategy in visual and verbal direction.Corail° Instagram
Corail° Lab plays an important role in attaining the vision of the brand. It also needed an important place within identity. We wanted to embed the tech vernacular of the company through distinctive graphic elements, a strong grid and the language we use.
The primary influence and inspiration is the ocean and the coral. The important but subtle use of coral color is a nod the brand name.