The bright side of the city
Cityscoot is a free-floating scooter service that allows urban dwellers to travel easily and quickly in their city. Socialclub designed Cityscootʼs first advertising campaign with Guillaume Kurdijian, a French 3D illustrator.
For two months, the campaign took over the Parisian streets and underground stations, colouring the urban landscape. Animated versions were also produced for a digital distribution.